Sunday, April 30, 2006
Effective Networking (How to Work a Room, Part 1)
Note: This is part of a series of articles called Effective Networking in the Games Industry. I'm writing these articles in no particular order, so I'm sorry if this seems scattered. I promise I will collect it all and put it on my permanent webspace for future reference.
How to Work a Room Full of Strangers
So let's say you're trying your hardest to know everyone, and you took my advice and are attending your very first local IGDA chapter meeting. You probably don't know anyone else. And it can be kind of overwhelming to be surrounded by a bunch of people you don't know. This article will outline a few networking tricks that should help you at least know a few names by the end of the night.
Step #1: Shut the #$&@ Up
Seriously, be quiet. Take some time to listen. Spend the first few minutes just walking around the room discreetly eavesdropping on people. Take a quick profile of the folks in the room. You're looking for at least one of a few kinds of people.
Step #2: Introduce Yourself
Yeah, you actually have to do this part. I know it's hard for a lot of you gamer types. Practice in front of the mirror. I actually still do practice this stuff in the bathroom after I've showered. Speaking of which: make sure you've showered. But most importantly, understand that if you've profiled these people correctly, they are highly likely to respond favorably to your introduction. You've already mitigated the risk of rejection. ( For you MMO players out there, think of these people as having a big fat LFG flag in the ON position.)
You can walk right up to The Social Creature and introduce yourself, even if you're just a lowly student. You might even impress her. She might just note that you exist and then move on to someone else, but you're on the radar now. The secret is to keep coming back to these events. She'll be there every time, and she'll notice you there every time. You will go up in her esteem based solely on attendance, if nothing else.
The First Timer is fish in a barrel. Walk up and say, "Hey, it's my first time here." They'll breathe a sigh of relief and say, "It's my first time, too." And there you go. Best friends for life. Or something.
The hardest of the three is The Loner, because you're making the assumption that this person wants to talk to someone. Usually, though, if a person comes out to a networking event, they generally want to talk to someone. It's a pretty safe bet your introduction will be well-received.
Step #3: Shut Up Again
Introduce yourself, but then let the person talk. They will tell you very important things about themselves. If you have a lot to talk about, great, you don't need my help anymore. However, if you don't have anything substantial to say in response, don't be embarrassed. Just say "It was nice meeting you," and move on. But remember what they told you, because if they're an animator, and you meet a First Timer who's also an animator, you can introduce them. All of the sudden you've strengthened your weak ties. And you are on your way to networking glory.
Step #4: Be Realistic
You're not going to make a bunch of best friends just waltzing into a room full of strangers. Consider your first night at the chapter meeting to be a success if you walked out of there with some business cards. Next time you'll be able to recognize faces, and if you took notes, you'll probably even remember a few names.
Next time: How to Work a Room Where You Know Some People!
How to Work a Room Full of Strangers
So let's say you're trying your hardest to know everyone, and you took my advice and are attending your very first local IGDA chapter meeting. You probably don't know anyone else. And it can be kind of overwhelming to be surrounded by a bunch of people you don't know. This article will outline a few networking tricks that should help you at least know a few names by the end of the night.
Step #1: Shut the #$&@ Up
Seriously, be quiet. Take some time to listen. Spend the first few minutes just walking around the room discreetly eavesdropping on people. Take a quick profile of the folks in the room. You're looking for at least one of a few kinds of people.
- The Social Creature. This gal is chatty, personable, probably (but not necessarily) drinking a beer, and has the ear of about three people at once. She seems to know everybody in the room, and--hey!! This is your first time here. She can't know who your are. But I guarantee you that she wants to know you, because she makes it her business to know people.
- The First Timer. You'll know who this guy is almost immediatley, because he's even more uncomfortable than you are. That's because he's a fellow n00b.
- The Loner. This person is different from The First Timer, because he's not visibly uncomfortable: he just isn't talking to anyone.
Step #2: Introduce Yourself
Yeah, you actually have to do this part. I know it's hard for a lot of you gamer types. Practice in front of the mirror. I actually still do practice this stuff in the bathroom after I've showered. Speaking of which: make sure you've showered. But most importantly, understand that if you've profiled these people correctly, they are highly likely to respond favorably to your introduction. You've already mitigated the risk of rejection. ( For you MMO players out there, think of these people as having a big fat LFG flag in the ON position.)
You can walk right up to The Social Creature and introduce yourself, even if you're just a lowly student. You might even impress her. She might just note that you exist and then move on to someone else, but you're on the radar now. The secret is to keep coming back to these events. She'll be there every time, and she'll notice you there every time. You will go up in her esteem based solely on attendance, if nothing else.
The First Timer is fish in a barrel. Walk up and say, "Hey, it's my first time here." They'll breathe a sigh of relief and say, "It's my first time, too." And there you go. Best friends for life. Or something.
The hardest of the three is The Loner, because you're making the assumption that this person wants to talk to someone. Usually, though, if a person comes out to a networking event, they generally want to talk to someone. It's a pretty safe bet your introduction will be well-received.
Step #3: Shut Up Again
Introduce yourself, but then let the person talk. They will tell you very important things about themselves. If you have a lot to talk about, great, you don't need my help anymore. However, if you don't have anything substantial to say in response, don't be embarrassed. Just say "It was nice meeting you," and move on. But remember what they told you, because if they're an animator, and you meet a First Timer who's also an animator, you can introduce them. All of the sudden you've strengthened your weak ties. And you are on your way to networking glory.
Step #4: Be Realistic
You're not going to make a bunch of best friends just waltzing into a room full of strangers. Consider your first night at the chapter meeting to be a success if you walked out of there with some business cards. Next time you'll be able to recognize faces, and if you took notes, you'll probably even remember a few names.
Next time: How to Work a Room Where You Know Some People!
Labels: networking
# posted by Darius Kazemi @ 4/30/2006 07:38:00 PM 
Comments:
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I think I would clarify a bit: in this situation, you're primary goal is to make a decent impression, not to do advanced networking. Sure, you might be able to solve someone's problems, or have the perfectly pithy thing to say, and that's great.
More likely, you're just introducing yourself. That's probably enough.
The important thing about this is that it lets you wrestle out of your weight class. When you go to GDC, there's an obvious set of tiers: newbs, early-career folk, established folk, and power hitters. And nobody above your weight class will be interested in talking to you without someone else above your weight class introducing you.
But in a smaller, more informal event, these people are more accessable. Don't fawn, don't expect to get anywhere. Just introduce yourself... but introduce yourself to someone who wouldn't give you the time of day at GDC.
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More likely, you're just introducing yourself. That's probably enough.
The important thing about this is that it lets you wrestle out of your weight class. When you go to GDC, there's an obvious set of tiers: newbs, early-career folk, established folk, and power hitters. And nobody above your weight class will be interested in talking to you without someone else above your weight class introducing you.
But in a smaller, more informal event, these people are more accessable. Don't fawn, don't expect to get anywhere. Just introduce yourself... but introduce yourself to someone who wouldn't give you the time of day at GDC.
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